Comprehensive information designing, presenting numbers in the form of colorful graphics, is the latest trend.

The defining characteristic of businesses today is the ability to quickly process vast amounts of data. But before evaluating big data management capabilities, organizations need to put in place a proper tool or software that will present the data in the form of pictures or statistical graphs since it is easier to conceptualize pictorial and interactive information.

data visualization, visual analytics, big data

Aptly called Data Visualization, this illustration helps to effectively compartmentalize business-critical data and offers visual analytics and information mapping on a massive scale.

Turn concepts into working reality

While the concept of data visualization has been intricately tied up with the history of humankind in the form of hieroglyphics to maps, graphs, and then pie charts in early 1800s, the ability of modern technology to process large amounts of data at super fast speeds changed the landscape of data visualization.

Today, MS Office-created reports and spreadsheets have given way to highly complex, technical business intelligence in the form of detailed statistics and analytics. Without data visualization software to streamline and optimize this data, enterprises might ignore significant analytics. By cleaning, profiling and converting the data into actionable insight in the shortest possible time, data visualization provides a deeper insight into business operations.

Leverage the power of visual analytics

Depending on the size and composition of the data, an accurate visual graph or chart makes more sense than a text-heavy document. For example, customer behavior – the central focus of any company in understanding the demand and sales trends – can contain innumerable variables since the data is sourced from various apps and ecosystems like marketing automation, CRM and social media. When these scattered bits of information are consolidated in the form of visual analytics, it presents a holistic picture.

Here’s how implementing the right data visualization techniques enable businesses to achieve more:

1. A well-placed graphic can help your business identify and target the factors which influence customer behavior

2. Accumulated data of sales volume helps in future forecasting and predictive analysis

3. Business intelligence has a greater impact when presented in the form of visual data

4. Areas which require more attention are highlighted and placing your products becomes easier

The Art of Information Designing

Enterprises often lose out on opportunities by mismanaging powerful analytics and information. The best way to keep track of the various scattered sources of information is to receive and view it on a single platform.  Visually presented analytics also helps to identify and comprehend new concepts and patterns. However, creating them can be tedious unless you put powerful data visualization tools like the following to work:

  •  Tableau – Reporting and analytics software that generates world-class statistical graphs and analytics
  •  Jaspersoft – Offers Business Intelligence solutions with detailed dashboards, reports and accurate analytics
  •  Spotfire – A super fast data visualization and analytics software with attractive dashboards, predictive and location analytics and collaboration tools
  •  Qlik view – A set of self-service analytical and data exploration tools generating creative visual analytics, dashboards and apps


The Technology Advantage

Companies that use multi-channel reporting may lose sight of important data. To keep up with the changing pace of analytical data, businesses must partner with a world-class technology partner.

Want to know more about our customized, comprehensive suite of data visualization solutions designed to handle deeper statistical analysis with best-in-class graphics and illustrations, reach out to us today.