Dec
22

Why manufacturing should embrace data integration and visualization

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The manufacturing industry is plagued with a variety of challenges such as complex production activities, legacy processes, large distributed supply chain. With new technology innovations surfacing day-by-day, it’s high time manufacturing companies start leveraging the power of data to gain the competitive edge.…

Dec
21

5 Times Big Data Succeeded

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Following from our earlier article, “8 Steps to Big Data Success,” here is a look at five major enterprises which successfully planned and executed their big data initiatives.  These organizations have dedicated their time to improving process efficiencies and customer experience with big…

Dec
14

8 Steps to Big Data Success

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Following from our previous article, “5 Places Where Big Data Projects Failed,” where we looked at five major corporate disasters involving faulty big data deployment, here ‘s a look at the eight key steps to achieve big data success. “According to IDC, we…

Dec
7

5 Places Where Big Data Projects Failed

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Following from our previous article, “5 Reasons why Big Data Projects Fail,” here is a look at five major enterprises which tried to deploy big data systems without fully understanding and analyzing their business case and failed. These case studies are perfect examples…

Nov
28

5 Reasons why Big Data Projects Fail

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If information is the driving force behind businesses, why do so many Big Data projects fail? What is holding organizations back from fully utilizing their data? To answer this we need to look at a report by Pricewaterhouse Coopers (PwC) and Iron Mountain,…

Nov
23

Getting Started with Data Governance: Why do you need it?

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Because data by itself is nothing unless it delivers business value and results in improved business performance. Data is the back-bone of any business but due to its proliferation, it is getting harder to keep track of the major data assets in an…

Nov
10

Mapping Visual Analytics with Data Visualization

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Comprehensive information designing, presenting numbers in the form of colorful graphics, is the latest trend. The defining characteristic of businesses today is the ability to quickly process vast amounts of data. But before evaluating big data management capabilities, organizations need to put in…

Sep
21

Understand your Digital Marketing ROI

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The digital marketing ROI of a business is measured on carefully aligned metrics, KPIs and financial assessments that throw up actionable insights to improve overall performance and profitability of the marketing team. As digital marketers spend their time juggling multiple digital marketing tools…

Aug
30

Raise the bar to acquire more customers with SMAC

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One of the key foundations for businesses to succeed in 2016 is to make the most of their SMAC i.e. Social, Mobile, Analytics & Cloud Data. So how does SMAC make an impact on one’s core business? Let’s focus on each of the…