Tag Archives

Archive of posts published in the category: business intelligence
Nov
23

The difference between Business Intelligence and Business Analytics

Business Analytics

Let’s be clear from the start – business intelligence (BI) is NOT business analytics and vice-versa. While these two terms are often used interchangeably they are undeniably different. It is easy to confuse them, given the fact that both are data management technologies…

May
11

Infographic: Top BI Trends Today

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“Business Intelligence (BI) is about providing the right data at the right time to the right people so that they can take the right decisions” – Nic Smith, Microsoft BI Solutions Marketing Unlike the common belief, availability of data and specific analytics are…

Apr
13

The Role of Real time ETL and Data Warehousing in Revolutionizing Business Intelligence

ETL, Real time ETL, DW, business intelligence

In our last article, we talked about the importance of ETL for BI. This article introduces the concept of Real-time ETL and Data Warehousing and how they are revolutionizing Business Intelligence. Traditional batch processing is being phased out and with the era of…

Mar
31

The Importance of ETL in Generating Business Intelligence

ETL, Data Integration, BI, Business Intelligence

This is the first of our three-part series on the Future of Data Integration. The article talks about the important role ETL has played in obtaining relevant business insights and intelligence. ETL and Business Intelligence For a business to make profitable and valuable…

Mar
15

From Programming Languages to Data Integration, the Top Tools for all things Data

Big data, data, data integration, analytics

The growing demand from enterprises has been driving the growth of data. Recent surveys point to an exponential growth in volume and size in the coming years. Most of those surveyed agree that it can improve their competitive advantage, change business outcomes, and…

Dec
22

Why manufacturing should embrace data integration and visualization

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The manufacturing industry is plagued with a variety of challenges such as complex production activities, legacy processes, large distributed supply chain. With new technology innovations surfacing day-by-day, it’s high time manufacturing companies start leveraging the power of data to gain the competitive edge.…

Sep
21

Understand your Digital Marketing ROI

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The digital marketing ROI of a business is measured on carefully aligned metrics, KPIs and financial assessments that throw up actionable insights to improve overall performance and profitability of the marketing team. As digital marketers spend their time juggling multiple digital marketing tools…