Tag Archives

Archive of posts published in the category: Social Data
Jan
4

Crowdfunding: Predicting Success and Failure with Sentiment Analysis

data blog, sentiment analysis, crowdfunding, social data, social media

Crowdfunded projects rely entirely on prospective customers to succeed. It starts out as an idea which is floated in public and depending on the popularity and demand, the money is raised from interested individuals and groups. As such, the success or failure of…

Sep
21

Understand your Digital Marketing ROI

The digital marketing ROI of a business is measured on carefully aligned metrics, KPIs and financial assessments that throw up actionable insights to improve overall performance and profitability of the marketing team. As digital marketers spend their time juggling multiple digital marketing tools…

Aug
30

Raise the bar to acquire more customers with SMAC

One of the key foundations for businesses to succeed in 2016 is to make the most of their SMAC i.e. Social, Mobile, Analytics & Cloud Data. So how does SMAC make an impact on one’s core business? Let’s focus on each of the…

Jul
21

Harness Social Data to improve customer satisfaction

With the massive span of data expanding its reach on social media platforms day-by-day, the possibilities to mine the data and explore opportunities is becoming more and more essential for many organizations today. Be it the rise of Internet-of-Technologies or effective use of…

Jul
14

The Data Integration Saga – Getting the best out of your data

It’s mid-2016 and a data revolution seems to have begun. Thanks to IoT, Big Data, Cloud Computing, Social Data and many similar automation technologies; we are creating huge data silos in different corners of the earth with significant gaps. So what happens if…