Tag Archives

Archive of posts published in the category: Social Media
Jul
5

Do keywords still matter in SEO?

Keywords in SEO

With the growing importance of vocal search in Google, you might be tempted to think that keywords are no longer relevant in search engine optimization (SEO) but you couldn’t be more wrong! When Google’s main algorithm was replaced by Hummingbird in 2013 in…

Jun
29

Infographic: SMB Digital and Social Media Marketing Facts

social media marketing

Is social media marketing just a hype, or is it really a powerful digital marketing tool for SMBs? In a survey held by Techaisle, the following facts emerged: 27% SMBs have seen an increase in customers due to social media 45% SMBs will…

Jan
11

Social Media and Web 2.0: They are not the same!

web 2.0 blog, social media blog

“It would be difficult to find two popular buzzwords that are in more of a quagmire than social media and Web 2.0. The two terms are used, confused and abused on a regular basis.” –  Andrew Beattie Coined in 1999 by Darcy DiNucci, but popularized…

Jan
4

Crowdfunding: Predicting Success and Failure with Sentiment Analysis

data blog, sentiment analysis, crowdfunding, social data, social media

Crowdfunded projects rely entirely on prospective customers to succeed. It starts out as an idea which is floated in public and depending on the popularity and demand, the money is raised from interested individuals and groups. As such, the success or failure of…

Jul
21

Harness Social Data to improve customer satisfaction

Blog 2 - 2

With the massive span of data expanding its reach on social media platforms day-by-day, the possibilities to mine the data and explore opportunities is becoming more and more essential for many organizations today. Be it the rise of Internet-of-Technologies or effective use of…